As a leader in providing captivating content about our natural world, Discovery Channel has a unique opportunity to leverage its platform for a critical cause. Iconic programmes like “Shark Week” showcase the incredible beauty and complexity of ocean life, but our oceans are now facing an unprecedented crisis: they are being suffocated by plastic pollution.
However, as these ecosystems become increasingly choked with plastic, both marine life and human activities in these areas are at risk. Despite the gravity of the situation, it is still largely ignored by many.
On World Oceans Day, Discovery aimed to ensure that people would take notice.
Agency: Mustard | Role: Creative Director
Revelation Film
