About Me

Marketing specialist with 10+ years of experience turning brand goals into creative strategies that deliver results.
With a background as a creative director, a Master’s in Data-driven Marketing, and a PhD in progress, I combine strategic insight with hands-on execution across all stages of marketing.
I’ve led campaigns, managed teams, and driven measurable impact across brand building and sales activation.
Professional Career
2023 - Today
Creative Director at Mustard Lisbon
2022 - 2023
Data & Analytics Consultant at INETUM
2017 - 2022
Creative Director at Mustard Lisbon
2016 - 2017
Creative / Copywriter at DDB Brussels
2014 - 2016
Concept Provider / Creative at Happiness Brussels
2013 - 2014
Creative / Copywriter at Leo Burnett Lisbon
2010 - 2013
Corporate Actions Analyst - Global Markets at BNP Paribas
Education
2025 - Present
PhD in Information Management with a Specialization in Data-driven Marketing
NOVA Information Management School, NOVA University of Lisbon
2024
Mini MBA in Brand Management
Marketing Week Mini MBA with Mark Ritson
2023
Mini MBA in Marketing
Marketing Week Mini MBA with Mark Ritson
2020 - 2022
Masters in Data-driven Marketing with a Specialization in Data Science
NOVA Information Management School, NOVA University of Lisbon
2012 - 2013
Post-graduation in Advertising Copywriting
Lisbon aD School
2008 - 2012
Bachelor in Marketing
Beira Interior University
2006 - 2008 (unfinished)
Bachelor in Information and Communication Technology
Faculty of Sciences, University of Lisbon
Licenses & certifications
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