A powerful fundraising and awareness campaign that turned every word of a voiceless girl's story into a donation, boosting public salience, securing speech computers, and helping change reimbursement laws for Rett syndrome patients in Belgium.
Business Problem
Speech computers can give a voice to girls with Rett syndrome, but in Belgium, high costs and complex reimbursement rules make access nearly impossible for most families.
Speech computers can give a voice to girls with Rett syndrome, but in Belgium, high costs and complex reimbursement rules make access nearly impossible for most families.
Creative Solution
We created Give a Word to Lotte — a campaign that turned Lotte’s personal story into 5,000 purchasable words, raising both funds and emotional engagement through a simple, shareable platform.
We created Give a Word to Lotte — a campaign that turned Lotte’s personal story into 5,000 purchasable words, raising both funds and emotional engagement through a simple, shareable platform.
Results
The campaign didn’t just fund life-changing speech computers for girls with Rett syndrome, it gave them a voice, captured national attention, and helped drive a critical policy shift, making it easier and faster for families across Belgium to access the technology they desperately need.
The campaign didn’t just fund life-changing speech computers for girls with Rett syndrome, it gave them a voice, captured national attention, and helped drive a critical policy shift, making it easier and faster for families across Belgium to access the technology they desperately need.
Agency: Happiness Brussels | Role: Creative/Copywriter (EN)
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