For years, Studio Brussels and Red Cross Flanders have hosted 'Music For Life,' turning the week before Christmas into 'The Warmest Week of the Year.' During this time, people across Flanders participate in various initiatives to support important causes, while Studio Brussels broadcasts a lively party via radio, live events, and social media.
To kick off the initiative, we focused on the Warmest Week’s flame icon, the event's main distinctive asset known throughout Flanders. In the film, we show the flame travelling across Belgium, carried by radio presenters, until it reaches the event location. To further boost the campaign, the VRT tower, a prominent landmark in Brussels, was illuminated as a giant, eye-catching torch.
Agency: DDB Brussels | Role: Creative/Copywriter (EN)
