Nivea Pocket Deo was launched in Belgium with a standout feature: its portability, allowing users to freshen up anywhere, anytime.
To showcase this unique advantage, we extended the product’s reach to the only realm where it couldn't be used yet—the virtual world.
We prototyped an innovative app that allowed users to retroactively remove armpit stains from their photos, illustrating how Nivea Pocket Deo could have provided a solution in those moments.
Agency: Happiness Brussels | Role: Creative/Copywriter (EN)
